Ben Grant
June 22, 2023
12 min

Step-by-Step Guide: How to Write a Cover Letter Effectively

Stand out in your job search with an effective cover letter! Learn why it's crucial, how to tailor it to employers' needs, format it professionally, leverage AI technology, craft a strong opening and closing, and highlight your unique value proposition.

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A well-crafted cover letter can make the difference between your application being overlooked or catching the attention of the hiring manager.

In this post, we'll discuss the importance of a cover letter in the job application process and how to create one that stands out using research, formatting tips, and AI technology. We'll guide you through researching the company you’re applying to, formatting your cover letter correctly, and leveraging AI technology for assistance.

You’ll also learn how to craft a strong opening that grabs attention, highlight your value proposition effectively, and close your cover letter with impact. By mastering these elements of writing a good cover letter, you're setting yourself up for success in any future job applications.

What is a Cover Letter and Why Should You Write One

A cover letter is a crucial part of your job application package. A cover letter is your opportunity to create a lasting impact on potential employers and stand out from the competition. Essentially, it's a one-page document that provides details about your qualifications, experiences, and skills relevant to the position you're applying for. It complements your resume by providing context and showcasing how your professional background aligns with the company's needs.

The Purpose:

The main purpose of writing a cover letter is to introduce yourself to hiring managers in a memorable, personal way during their job application process. It's not just a formality or courtesy - it's an opportunity to show why you're not only interested in the role but also uniquely qualified for it.

The Goal:

Your ultimate goal when crafting this document should be convincing hiring managers that they need to meet you personally through interviews or further discussions about the position. In today's competitive job market, where recruiters review countless applications daily, standing out matters.

A well-crafted cover letter can be a powerful job-search tool. It allows you to tell your unique personal and professional story. Your resume lists down facts while your cover letter narrates "your story" persuasively enough for hiring managers wanting more - like inviting you for an interview.

Beyond its storytelling capabilities, writing such letters have other benefits too:

  1. Another Chance to Sell Yourself: You get another chance at selling yourself beyond just listing down hard facts (like in resumes).
  2. Explain Career Gaps: You can explain any gaps or anomalies in career history which might otherwise raise eyebrows during the recruitment process.
  3. Show Initiative: Your commitment towards customizing each application shows initiative - something all employers appreciate.

Mastering the art of writing cover letters could mean the difference between getting your foot in the door versus being passed over entirely. So, take the time to craft a compelling cover letter that showcases your unique skills and experiences. Good luck.

Research the Company

Securing your dream job requires understanding the company you're applying to. This knowledge helps tailor your cover letter and shows a genuine interest in the organization and its mission.

Understand Their Culture

Delve into the company's corporate culture. What are their values? How do they treat employees? Check out their website or reviews on sites like Glassdoor to get started.

Know Their Products/Services

Familiarize yourself with what they offer - be it products or services. This understanding helps align your skills and experiences with their needs more effectively.

Identify Key Personnel

Identify key personnel such as hiring managers or department heads who might read your application. LinkedIn can be a great tool for discovering key personnel, including those in charge of hiring or leading departments who may review your application.

Digging Deeper: The Industry & Competitors

Having a broader perspective of the company's industry and competitors can further enhance your cover letter's relevance and impact.

The Importance of Tailoring Your Cover Letter

  • Showcase Relevance: By referencing specific aspects of the company in your cover letter, you demonstrate how relevant and applicable your skills are for them specifically.
  • Demonstrate Interest: Taking time to learn about a potential employer before writing a cover letter shows that you're genuinely interested in working there - not just looking for any job.
  • Create Connection: Knowledge about an organization's goals allows you to connect personally with those objectives - demonstrating enthusiasm beyond mere employment.
  • Promote Confidence: Your comprehensive understanding boosts confidence both ways - you'll feel more prepared while employers see someone who has done their homework.

Format Your Cover Letter

First impressions are everything, and your cover letter is no exception. It's crucial to format it professionally and make it easy for hiring managers to read and understand.

Choosing the Right Font

Stick with classic fonts like Arial, Times New Roman, or Calibri at a size between 10-12 points. Avoid using overly decorative or hard-to-read fonts.

Margins and Spacing

Keep margins around one inch on all sides of the page and avoid cramming too much text onto the page. Use spacing effectively - single line space within paragraphs and double line spaces between them can make your cover letter more readable.

Contact Information Placement

Position your contact particulars at the head of the record, including your moniker, address (optional), phone number, email address and LinkedIn profile connection (if pertinent).

A Sample Layout:

  • Your Name
  • Your Address
  • Your Phone Number
  • Your Email Address
  • Your LinkedIn Profile Link


  • If you're sending an electronic copy via email or uploading it online as part of an application process, consider saving it as a PDF file to preserve its formatting across different devices.

Proper formatting allows recruiters to quickly scan through key sections of your cover letter - who you are, why you're interested in their company specifically, what value proposition you bring along with examples backing up those claims if possible, and finally ending with a call-to-action encouraging further discussion about potential fitment for the role under consideration.

Utilize AI Technology

In this era of digitization, AI has had a major impact on various sectors, including job seeking. When it comes to drafting an effective cover letter quickly and efficiently, leveraging AI technology can be a great help.

The Role of AI in Writing Cover Letters

AI-powered tools like Ramped are designed to optimize your cover letter based on the job description provided by the employer. These platforms analyze keywords and phrases from the job listing and suggest ways you can tailor your cover letter accordingly.

Beyond Keyword Optimization: The Power of AI Tools

Aside from keyword optimization, some advanced AI tools also offer features such as tone analysis, grammar correction, and sentence structure improvement suggestions. These features can significantly enhance the quality of your cover letter.

Making Your Job Application Stand Out with AI

By using these technologies effectively, you not only ensure that your application is tailored for each specific role but also increase its visibility among recruiters who use similar technologies for candidate screening. This means that by using an AI tool, you're essentially speaking their language.

Tips For Using AI In Your Job Search

  • Familiarize yourself: Spend time understanding how these tools work before incorporating them into your job search strategy.
  • Select wisely: Choose an appropriate tool depending on what aspect of writing needs more attention - whether it's optimizing keywords or improving grammar and tone.
  • Analyze results: Use feedback given by these platforms to improve subsequent versions of your cover letters until they're near perfect. Remember - practice makes perfect.

Remember that while technology offers valuable assistance in crafting a compelling narrative about why you're suitable for a particular role, ultimately it's up to you to bring authenticity and a personal touch to make a real connection with potential employers.

Tips for a Strong Cover Letter Opening

Make a great first impression with your cover letter, as it's an opportunity to showcase your best qualities. Here are five tips for crafting a strong opening:

1. Introduce Yourself Clearly

Start with a clear introduction that includes your name and professional status. For example: "I'm a seasoned marketing specialist with over 5 years of experience."

2. Mention the Job Title

I'm eager to submit my application for the specified role of [Job Title] at [Company Name]. For example: "I'm excited to apply for the [Job Title] position at [Company Name]."

3. Express Enthusiasm

Show your passion for the job opportunity by expressing genuine enthusiasm. For example: "I'm thrilled at the prospect of joining such a dynamic team."

4. Be Authentic

Avoid cliches and be authentic in your language. For example: "As a long-time admirer of [Company Name], I was excited to see an opening for the [Job Title] position."

5. Keep it Brief

Remember, less is more. Aim for 1-2 punchy sentences per point above - don't ramble.

By following these tips, you'll be well on your way to crafting a strong cover letter opening that captures the attention of potential employers. Good luck.

Highlight Your Value Proposition

Standing out in the job market is crucial. Highlighting your unique value proposition in your cover letter is one way to do this. Explain how your skills, experience, and qualifications can benefit the company in specific ways.

Identify Your Unique Skills

With my skills, experience and qualifications, I stand out from other candidates due to my unique abilities that can add value to the company. Make a list of these distinguishing factors to use as talking points in your cover letter.

Show How You Can Add Value

Show how your attributes will add value to the company. Demonstrate how they have benefited previous employers or projects with concrete examples.

Tailor Your Message To The Company's Needs

Your value proposition should be tailored specifically towards each individual company and position for which you're applying. Hiring managers will see that you understand their needs and goals.

Avoid Generic Statements

Avoid generic statements like "I'm a hard worker" or "I'm highly motivated." Provide evidence-based claims such as: "In my previous role at XYZ Corporation I increased sales by 20% within six months."

Demonstrate Future Potential

Highlight potential future contributions too. Explain how leveraging past successes could translate into future achievements at their organization.

Remember - showing rather than telling goes a long way when crafting an effective cover letter.

Close Your Cover Letter Like a Pro

Don't let your cover letter fizzle out at the end. Finish strong with a closing paragraph that leaves a lasting impression and prompts action from the reader.

Show Your Enthusiasm

Convey genuine excitement for the job you're applying for. "Eagerly anticipating the opportunity to be part of the team and assist in achieving objectives." For example, "I'm thrilled at the prospect of bringing my unique skills to [Company Name]."

Remind Them of Your Value

Summarize your key selling points to remind them why you're the perfect fit for the job. Check out this article for tips on crafting a strong value proposition.

Create a Compelling Call-to-Action

Encourage employers or recruiters to take the next step by suggesting a specific action. For example, "I look forward to discussing how I can contribute to [Company Name] in person." Remember to maintain professionalism, show confidence, and suggest next steps.

Here's an Example of a Strong Closing Paragraph:

  • Enthusiasm: "I'm excited to join [Company Name] and help achieve its mission of [insert mission here]."
  • Value: "My experience in [relevant skill] and passion for [relevant industry] make me the ideal candidate for this position."
  • Call-to-Action: "I'd love to discuss how I can contribute to [Company Name] further. Please feel free to contact me to schedule an interview."

Remember, writing effective cover letters takes practice. But once you master the art, they become invaluable tools in your job hunting arsenal.


Cover letters are a must-have when applying for jobs, so make sure to research the company and use AI technology to stand out from the crowd.

Start strong by highlighting your value proposition and show potential employers why you're the perfect fit for the job.

Remember to close your cover letter with confidence and gratitude for their consideration, and good luck on your job search!

Things You Need While Searching for a Job

Once you are armed with the knowledge about what kind of job will make you happy, there are core things to get lined up for a job search. Let's look at a few.


1 Value

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5 Value

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What to Look for in a Job

Fun fact, most people will have about 12 different jobs in their working lifetime. This goes to show that finding a job that you love enough to hang onto takes some forethought and possibly a bit of trial and error. Just the same, you can make some plans in advance, helping you land in a position that leaves you perfectly content. Check out a few things to look for when looking for that perfect job.

Ben Grant
Ben has worked with hundreds of job-seekers since 2016 to improve their resumes, cover letters, and job search strategies.
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